two & a half gamers session #33 - The UA (r)evolution, from fake ads to fake core gameplay in games
two & a half gamers
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App Loving End Cards - What's the Impact?
The default right now on app loving looks like it's a you finish your 30 second rewarded video. There's a two second end card screen then again with a store that comes up at the bottom where you can press a get button and downloads the game automatically from the ad. So what's the impact what's been like the impact on these end cards on CTR and install rate? I would love to know but if you think about it what they've done with these end cards is they've increased by two or three X, the chances of people clicking on their ads. And that's massive.
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