DTC Podcast

Ep 412: Scaling Sour – Rotten's Michael Fisher on Better-For-You Candy, Go-To Market Strategy (+Grubs, Gizzards and Goo)

Jun 10, 2024
Michael Fisher, founder of Rotten, shares his journey of creating better-for-you candy, focusing on taste and branding. He discusses reformulation based on feedback, a go-to-market strategy with a content series and free trial program, and aims for nationwide availability to make better-for-you products cool and appealing.
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