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Ep 412: Scaling Sour – Rotten's Michael Fisher on Better-For-You Candy, Go-To Market Strategy (+Grubs, Gizzards and Goo)

DTC Podcast

CHAPTER

Incorporating Product Placement Strategy for Brand Awareness

The chapter delves into the strategy of incorporating product placements in content creation to increase brand awareness for a young brand while staying authentic. It discusses filming contestants trying their candy, leveraging social shopping platforms, like TikTok shop, and finding a balance between viral videos and product-focused content. The chapter also explores the launch of a new product, Dr. Rotten, targeting a diverse audience and the challenges and opportunities in selling on Amazon.

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