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Ep 412: Scaling Sour – Rotten's Michael Fisher on Better-For-You Candy, Go-To Market Strategy (+Grubs, Gizzards and Goo)

DTC Podcast

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Exploring a New Category of Better-For-You Candy and Innovative Products

The chapter highlights the launch of a new category of candy offering healthier sugar options for sour candy enthusiasts, with a focus on making low-sugar products trendy and widely available. The speaker also touches on ongoing efforts to innovate within the gummy space while prioritizing uniqueness in the low-sugar market.

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