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Ep 412: Scaling Sour – Rotten's Michael Fisher on Better-For-You Candy, Go-To Market Strategy (+Grubs, Gizzards and Goo)

DTC Podcast

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Discussing Packaging Changes for a Better-For-You Candy Product

This chapter explores the modifications to the packaging design of a healthier candy product, emphasizing the reduced sugar content and the inclusion of more product images to improve consumer understanding in retail settings.

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