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Ep 412: Scaling Sour – Rotten's Michael Fisher on Better-For-You Candy, Go-To Market Strategy (+Grubs, Gizzards and Goo)

DTC Podcast

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Creating Rotten: A Fun and Nostalgic Twist on Healthier Gummies

The chapter explores the journey of creating a new candy brand, Rotten, inspired by 90s gross-out culture and providing a healthier alternative to traditional gummy candies. It discusses the challenges faced in product development, navigating the gummy market landscape, and the impact of the COVID-19 pandemic. The chapter also covers the use of natural sweeteners like alulose and prebiotic dietary fiber to reduce sugar content and ensure a delightful post-consumption experience for customers.

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