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Ep 412: Scaling Sour – Rotten's Michael Fisher on Better-For-You Candy, Go-To Market Strategy (+Grubs, Gizzards and Goo)

DTC Podcast

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Intro

Exploring the rise of a Better For You candy brand capturing a new market share, along with the significance of building genuine relationships with consumers through micro-influencers to enhance brand credibility and engagement.

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