Bonus: Predicting The Future of First Party Data with Black Crow's Richard Harris and Klaviyo's Steve Rowland

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Mar 6, 2024

Senior executives discuss the future of first-party data post third-party cookie changes. Topics include AI for customer retention, balancing email and SMS communication, and the role of predictive analytics. Insights on creating personalized customer journeys and omnichannel CX with AI predictions. Learn how brands are adapting to the cookiepocalypse and the importance of genuine customer connections.

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INSIGHT

First-Party Data Importance

First-party data is crucial for building customer relationships, especially with the decline of third-party cookies.
Use data to understand customer needs and create relevant experiences.

INSIGHT

Balancing Customer Experience and Privacy

Customers want personalized experiences, and technology enables it, but privacy regulations limit brands' actions.
Brands must get smart about utilizing first-party data effectively.

ADVICE

Efficient Messaging Strategies

Focus on efficient, targeted messaging (sniper approach) instead of broad, untargeted campaigns (shotgun approach).
Don't reach too far back into customer data; prioritize recent interactions to maintain sender reputation.

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