DTC Podcast
Bonus: Predicting The Future of First Party Data with Black Crow's Richard Harris and Klaviyo's Steve Rowland
Mar 6, 2024
Senior executives discuss the future of first-party data post third-party cookie changes. Topics include AI for customer retention, balancing email and SMS communication, and the role of predictive analytics. Insights on creating personalized customer journeys and omnichannel CX with AI predictions. Learn how brands are adapting to the cookiepocalypse and the importance of genuine customer connections.
38:05
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Quick takeaways
- First-party data is crucial post-third-party cookie changes, emphasizing personalized customer journeys and predictive AI in engagement strategies.
- Balancing email and SMS communications is key for brands, while AI-driven predictive analytics drive the future of omnichannel customer experiences.
Deep dives
Future of First Party Data
First party data is becoming increasingly crucial as third party cookie data diminishes. This shift highlights the importance of understanding customer behavior and preferences to enhance engagement across various communication channels. Brands are utilizing AI to predict and personalize customer journeys, optimizing customer experiences. Strategies such as personalized customer journeys, email and SMS communication balance, and predictive AI-driven Omni Channel customer experience are shaping the future of customer engagement.
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