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7min chapter
Bonus: Predicting The Future of First Party Data with Black Crow's Richard Harris and Klaviyo's Steve Rowland
DTC Podcast
Enhancing Customer Interactions and Data Practices
This chapter explores optimizing customer interactions, emphasizing consent in data usage, personalized experiences, lead generation strategies, interactive email experiences, and the evolving landscape of email and SMS marketing. It also discusses the importance of balancing SMS messaging with email marketing, understanding customer behavior, and blending email and SMS channels for effective brand communication.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode