Senior executives discuss the future of first-party data post third-party cookie changes. Topics include AI for customer retention, balancing email and SMS communication, and the role of predictive analytics. Insights on creating personalized customer journeys and omnichannel CX with AI predictions. Learn how brands are adapting to the cookiepocalypse and the importance of genuine customer connections.

Klaviyo President Steve Rowland shares insights on creating personalized connections in the digital world. He discusses Klaviyo's journey to IPO, building strategic partnerships, balancing strategy and execution, and scaling a business with a focus on customer relationships.