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17min chapter
Bonus: Predicting The Future of First Party Data with Black Crow's Richard Harris and Klaviyo's Steve Rowland
DTC Podcast
Utilizing AI and First-Party Data for Customer Retention
The chapter emphasizes the importance of leveraging first-party data and AI to enhance customer retention strategies. It discusses the challenges of building trust digitally and the need for genuine connections with customers. Insights are shared on the role of technology in managing vast amounts of first-party data and creating personalized experiences for customers.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode