The Best One Yet 🥤“Unlimited Free Samples” — Poppi’s co-founder Allison Ellsworth interviews with TBOY
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Aug 18, 2025 Allison Ellsworth, co-founder and chief brand officer of Poppi, shares her incredible journey from the oil industry to creating a prebiotic soda brand. She reflects on pitching on Shark Tank while nine months pregnant and selling Poppi to Pepsi for $2 billion. Allison reveals clever marketing strategies, including a memorable Super Bowl ad and leveraging Amazon for growth. She discusses the passionate community surrounding Poppi, where fans send thousands of hand-written letters monthly, and their unique approach of giving away free soda. A story of innovation and resilience!
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From Farmers Market To Whole Foods
- Allison started selling her first product, Mother, with her husband at farmers markets while bottling and working other jobs.
- Whole Foods approached them early, validating the product and pushing them forward.
Shark Tank While Nine Months Pregnant
- Allison pitched on Shark Tank nine months pregnant and accepted Rohan's offer on the spot.
- She believes that deal was pivotal to Poppy reaching a much larger exit later on.
Know Your Numbers Cold
- Know your numbers before meeting investors or appearing on Shark Tank.
- Be able to state gross vs net, manufacturing volumes, and key metrics quickly and confidently.