🥤“Unlimited Free Samples” — Poppi’s co-founder Allison Ellsworth interviews with TBOY
The Best One Yet
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Navigating Consumer Behavior Amid Challenges
This chapter explores how a company leveraged data analysis and partnerships to understand consumer behavior, especially during the COVID-19 pandemic. It highlights the significance of social media and authenticity in marketing, detailing the impact of early advertising and a viral post that drove substantial sales. The discussion includes strategies for adapting content across various platforms and the value of influencer connections in cultivating a strong community.
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