🥤“Unlimited Free Samples” — Poppi’s co-founder Allison Ellsworth interviews with TBOY
The Best One Yet
00:00
Bold Moves in Beverage Marketing
This chapter explores innovative strategies for promoting a beverage brand, focusing on aggressive sampling methods and the effective use of Amazon's fulfillment services for distribution. The discussion highlights the importance of influencer engagement, community connection, and the challenges of maintaining brand authenticity during rapid growth. Additionally, the chapter reflects on the risks and rewards of launching bold marketing initiatives, including a memorable Super Bowl ad campaign that generated significant publicity.
Transcript
Play full episode
