The Power of Super Bowl Advertising in Building Brand Awareness

Allison Ellsworth ditched the oil industry to fix her gut problems. After getting a check from Shark Tank, she launched Poppi with her husband and co-founder on Mar 3, 2020. 5 years later, she sold Poppi for $2B to Pepsi. In this episode, Allison will tell us…

• How a Texas oil gal pivoted to healthy soda 
• Going on shark tank 9 months pregnant
• Why they sold on amazon instead of DTC
• Why Alix Earle loves Poppi
• Their lottery ticket Super Bowl ad that opened for Usher
• Why 5 thousand people send hand-written messages to Poppi every month
• That they give away 30k cases of free Poppi every year 
• #Vendinggate and her only apology to her fans 
• How Pepsi offered to acquire Poppi for $2B

Watch the interview on Youtube here: [insert YouTube link]

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