🥤“Unlimited Free Samples” — Poppi’s co-founder Allison Ellsworth interviews with TBOY
The Best One Yet
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Shark Tank Lessons: Pregnancy and Branding
This chapter recounts a co-founder's unique experience of pitching their beverage company on Shark Tank while nine months pregnant. It explores the strategic challenges of securing investment, the importance of brand identity, and balancing product quality with consumer transparency. The discussion highlights key decisions made during high-pressure moments and the evolution of their branding strategy to ensure long-term success.
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