🥤“Unlimited Free Samples” — Poppi’s co-founder Allison Ellsworth interviews with TBOY
The Best One Yet
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Innovating in Beverage Branding
This chapter focuses on how a beverage brand, Poppy, seeks to broaden its appeal to male consumers while staying true to its core identity. It discusses strategic partnerships, flavor innovation, and the importance of authentic marketing in reaching target demographics like Gen Z and millennials. Additionally, the conversation highlights the challenges and successes in maintaining brand relevance amidst rapidly changing consumer trends.
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