Allison Ellsworth

Allison Ellsworth, co-founder of Poppi, transformed her soda brand into a $1.95B success story before its acquisition by Pepsi. She shares her unique transition from oil and gas to beverages sparked by health issues. Discover how TikTok and celebrity partnerships fueled her growth. Allison also discusses mastering investor pitches, navigating challenges as a female CEO, and the pivotal moments leading to her Shark Tank deal. Her journey encapsulates the essence of entrepreneurship, emphasizing the balance of culture, community, and creativity.

Join Allison Ellsworth, founder of Poppi and the driving force behind a billion-dollar beverage empire, as she shares her inspiring journey from kitchen experiments to a $1.9 billion deal with PepsiCo. Dive into her innovative branding strategies, the role of social media in skyrocketing her success, and the challenges of growing a business while maintaining personal balance. Allison also discusses the unique hurdles women face in leadership roles, making this a must-listen for aspiring entrepreneurs eager to turn ideas into impactful brands.

Allison Ellsworth, co-founder of Poppi and former health-conscious vinegar enthusiast, and her husband Stephen, who manages product development and operations, share their incredible journey. They discuss transforming a hobby into a farmers market hit before rebranding and scaling up as 'Poppi.' Hear how a Shark Tank deal and their bold decision to market it as soda propelled them to success. Discover the creative use of TikTok during the pandemic and what it took for Poppi to get acquired by Pepsi for nearly $2B. Their story blends love, entrepreneurship, and innovation!

Allison Ellsworth, co-founder and chief brand officer of Poppi, shares her incredible journey from the oil industry to creating a prebiotic soda brand. She reflects on pitching on Shark Tank while nine months pregnant and selling Poppi to Pepsi for $2 billion. Allison reveals clever marketing strategies, including a memorable Super Bowl ad and leveraging Amazon for growth. She discusses the passionate community surrounding Poppi, where fans send thousands of hand-written letters monthly, and their unique approach of giving away free soda. A story of innovation and resilience!

Allison Ellsworth, founder of Poppi, shares her incredible journey from pitching on Shark Tank to building a soda brand that outsells Coke and Pepsi on Amazon. She discusses leveraging TikTok's viral potential, innovative marketing strategies, and the challenges of launching during COVID. Allison reveals insights about creating new flavors, the bold decision to advertise during the Super Bowl, and the transformational impact on brand visibility. Her story highlights resilience and the power of social media in disrupting a competitive industry.