Allison Ellsworth, founder of Poppi, shares her incredible journey from pitching on Shark Tank to building a soda brand that outsells Coke and Pepsi on Amazon. She discusses leveraging TikTok's viral potential, innovative marketing strategies, and the challenges of launching during COVID. Allison reveals insights about creating new flavors, the bold decision to advertise during the Super Bowl, and the transformational impact on brand visibility. Her story highlights resilience and the power of social media in disrupting a competitive industry.

In this engaging discussion, Allison Ellsworth, Co-founder and Chief Brand Officer of Poppi, shares insights from her rapid growth journey in the prebiotic soda market. She emphasizes the necessity of a digital-first branding approach and highlights the balance of family life with business success. The importance of influencer marketing is explored, revealing strategies for authentic engagement. Allison also delves into adapting to market demands, focusing on market share over immediate profits, and the transformative power of genuine connections in the digital landscape.

Allison Ellsworth, founder of Poppy, shares her compelling journey from farmers markets to a nationally recognized soda brand. She reveals how her decision to appear on Shark Tank was a game-changer, and the subsequent rebranding that fueled her success. The impact of a last-minute Super Bowl ad tripling brand awareness is a highlight, along with her strategies for building a community on TikTok. Allison offers invaluable advice on navigating rapid growth while maintaining authenticity, making this conversation a treasure trove for aspiring entrepreneurs.