Allison Ellsworth

Allison Ellsworth, co-founder of Poppi, transformed her soda brand into a $1.95B success story before its acquisition by Pepsi. She shares her unique transition from oil and gas to beverages sparked by health issues. Discover how TikTok and celebrity partnerships fueled her growth. Allison also discusses mastering investor pitches, navigating challenges as a female CEO, and the pivotal moments leading to her Shark Tank deal. Her journey encapsulates the essence of entrepreneurship, emphasizing the balance of culture, community, and creativity.

Allison Ellsworth, co-founder of Poppi and former health-conscious vinegar enthusiast, and her husband Stephen, who manages product development and operations, share their incredible journey. They discuss transforming a hobby into a farmers market hit before rebranding and scaling up as 'Poppi.' Hear how a Shark Tank deal and their bold decision to market it as soda propelled them to success. Discover the creative use of TikTok during the pandemic and what it took for Poppi to get acquired by Pepsi for nearly $2B. Their story blends love, entrepreneurship, and innovation!

Join Allison Ellsworth, founder of Poppi and the driving force behind a billion-dollar beverage empire, as she shares her inspiring journey from kitchen experiments to a $1.9 billion deal with PepsiCo. Dive into her innovative branding strategies, the role of social media in skyrocketing her success, and the challenges of growing a business while maintaining personal balance. Allison also discusses the unique hurdles women face in leadership roles, making this a must-listen for aspiring entrepreneurs eager to turn ideas into impactful brands.

Allison Ellsworth, co-founder and chief brand officer of Poppi, shares her incredible journey from the oil industry to creating a prebiotic soda brand. She reflects on pitching on Shark Tank while nine months pregnant and selling Poppi to Pepsi for $2 billion. Allison reveals clever marketing strategies, including a memorable Super Bowl ad and leveraging Amazon for growth. She discusses the passionate community surrounding Poppi, where fans send thousands of hand-written letters monthly, and their unique approach of giving away free soda. A story of innovation and resilience!

Allison Ellsworth, the Founder of Poppi, shares her journey from a kitchen startup to a nationally recognized brand after a successful stint on Shark Tank. She discusses the crucial difference between branding and sales, emphasizing that marketing can't save a bad product. The conversation covers the rise of interest-driven media, common branding mistakes, and the importance of a strong community for growth. Allison reveals how Poppi maintains its core identity while expanding its audience. A refreshing look at modern marketing strategies!

Allison Ellsworth, the founder of the prebiotic soda brand Poppi, transitioned from oil and gas to creating a $2 billion product from her kitchen. She shares her journey from farmers’ markets to a dramatic Shark Tank appearance at nine months pregnant. Allison discusses the power of TikTok marketing that led to overnight sales success and reflects on the challenges of co-founding with her husband. With candid insights on burnout and identity shifts post-acquisition by PepsiCo, her story is a wild ride of entrepreneurship blended with personal growth.

Allison Ellsworth, founder of Poppi, shares her incredible journey from pitching on Shark Tank to building a soda brand that outsells Coke and Pepsi on Amazon. She discusses leveraging TikTok's viral potential, innovative marketing strategies, and the challenges of launching during COVID. Allison reveals insights about creating new flavors, the bold decision to advertise during the Super Bowl, and the transformational impact on brand visibility. Her story highlights resilience and the power of social media in disrupting a competitive industry.

Allison Ellsworth, founder and lead creative of poppi, shares her journey from Shark Tank star to Pepsi acquisition success. She discusses the importance of building a brand over merely selling a product and reveals her 'black ops budget' for quick trend responses. Allison highlights the power of storytelling and emotional connections in branding, alongside savvy social media strategies for different platforms. With insights on balancing work and family, she emphasizes the need for leaders to embrace discomfort to fuel growth.

In this engaging discussion, Allison Ellsworth, Co-founder and Chief Brand Officer of Poppi, shares insights from her rapid growth journey in the prebiotic soda market. She emphasizes the necessity of a digital-first branding approach and highlights the balance of family life with business success. The importance of influencer marketing is explored, revealing strategies for authentic engagement. Allison also delves into adapting to market demands, focusing on market share over immediate profits, and the transformative power of genuine connections in the digital landscape.

Allison Ellsworth, founder of Poppy, shares her compelling journey from farmers markets to a nationally recognized soda brand. She reveals how her decision to appear on Shark Tank was a game-changer, and the subsequent rebranding that fueled her success. The impact of a last-minute Super Bowl ad tripling brand awareness is a highlight, along with her strategies for building a community on TikTok. Allison offers invaluable advice on navigating rapid growth while maintaining authenticity, making this conversation a treasure trove for aspiring entrepreneurs.