The Foundr Podcast with Nathan Chan
529: She Built a $100M+ Soda Brand From Her Home Kitchen | Allison Ellsworth [VIDEO]
Sep 13, 2024
Allison Ellsworth, founder of Poppy, shares her compelling journey from farmers markets to a nationally recognized soda brand. She reveals how her decision to appear on Shark Tank was a game-changer, and the subsequent rebranding that fueled her success. The impact of a last-minute Super Bowl ad tripling brand awareness is a highlight, along with her strategies for building a community on TikTok. Allison offers invaluable advice on navigating rapid growth while maintaining authenticity, making this conversation a treasure trove for aspiring entrepreneurs.
55:04
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Quick takeaways
- Allison Ellsworth's journey from kitchen experiments to founding Poppy illustrates the power of resilience in entrepreneurship.
- The strategic decision to appear on Shark Tank played a pivotal role in boosting Poppy's brand visibility and sales.
Deep dives
From Health Challenges to Business Creation
Personal health challenges significantly influenced the creation of Poppy, with the founder drawing inspiration from struggles faced during years in the oil and gas industry. After traveling frequently and experiencing health issues, she began researching ways to reset and detox her body through dietary changes. This led to the discovery of apple cider vinegar and its health benefits, ultimately sparking the idea for a beverage that would cater to health-conscious consumers. The brand was officially launched in 2020 after years of personal experimentation and development in the kitchen.
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