In this episode, Allison Ellsworth, founder of Poppi, takes us through her incredible journey from humble beginnings at farmers markets to achieving national recognition with her modern soda brand. Allison shares the challenges she faced in the early days, including the pivotal decision to appear on Shark Tank, where she secured a deal that helped propel Poppi to success. She discusses the strategic rebranding that transformed her business, the impact of her Super Bowl commercial, and how she’s built a brand that resonates deeply with consumers through authentic, community-first marketing.
In this episode, you'll learn:
- Allison’s journey from kitchen experiments to a successful Shark Tank pitch
- The rebranding process that led to Poppi’s breakthrough
- How a last-minute Super Bowl ad tripled Poppi's brand awareness overnight
- Leveraging TikTok and social media to build a strong, engaged community
- Key strategies for scaling a beverage brand in a competitive market
- Allison’s advice for founders on navigating rapid growth and maintaining brand integrity
- Many more valuable insights for entrepreneurs
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