529: She Built a $100M+ Soda Brand From Her Home Kitchen | Allison Ellsworth [VIDEO]
The Foundr Podcast with Nathan Chan
Adapting in a Pandemic: Strategies for Success
This chapter explores how a beverage brand pivoted their strategy during the COVID-19 pandemic, shifting focus from direct-to-consumer sales to leveraging Amazon. It highlights the importance of community building through authentic marketing, especially on social media platforms like TikTok and Instagram. Additionally, it underscores the challenges of scaling a brand in uncertain times while emphasizing emotional connections with consumers as key to longevity.
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