The GaryVee Audio Experience Great Marketing Won’t Save a Bad Product (Business & Marketing Chat)
9 snips
Dec 16, 2025 
Allison Ellsworth, the Founder of Poppi, shares her journey from a kitchen startup to a nationally recognized brand after a successful stint on Shark Tank. She discusses the crucial difference between branding and sales, emphasizing that marketing can't save a bad product. The conversation covers the rise of interest-driven media, common branding mistakes, and the importance of a strong community for growth. Allison reveals how Poppi maintains its core identity while expanding its audience. A refreshing look at modern marketing strategies!
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Marketing Exposes Bad Products Faster
- Great marketing can only accelerate awareness of a weak product.
- Gary Vaynerchuk warns that strong marketing against a bad product just speeds up people knowing it sucks.
Show Up Frequently To Trade Attention
- Show up with content as often as you can afford to maintain attention.
- Gary Vaynerchuk recommends day trading attention and producing unlimited organic social content.
Rebuilt Brand After Shark Tank
- Allison Ellsworth rebranded from Mother Beverage to Poppi after Shark Tank and spent nine months on a deep brand exercise.
- She defined Poppi as "soda for the next generation" and built a 180-page brand book guiding look and voice.
