Attention: when and where to show up

Today's episode is a fireside chat with Fiserv in Las Vegas, we break down the real difference between brand and sales — and why marketing is actually harder than selling. We talk about the rise of the interest media era, and the mistakes big brands keep making. Allison Ellsworth shares the story of how she started Poppi, and we dig into why no amount of marketing works without a great product. If you’re building a brand or business, this conversation will change how you think about content, attention, and growth.