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On Strategy Showcase
Live from Toronto: Rise of the Independents
Mar 9, 2025
Featuring Sean McDonald, a strategy leader at Rethink, Heather Segal, CSO at Zulu Alpha Kilo, Tom Kenny from Courage, and Jay Chaney of Broken Heart Love Affair, the discussion dives into the rise of independent agencies. They explore the power of storytelling in advertising, the unique culture within indie firms, and the strategic identity that drives innovation. Insights on fostering strong client relationships, the evolution of agency dynamics, and the future of advertising highlight the creative potential found in independence.
01:06:40
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Quick takeaways
- Independent agencies thrive by prioritizing unique culture and creativity, fostering partnerships that align with their values and client visions.
- The leadership of indie agencies is focused on learning from past challenges while embracing innovative opportunities for sustainable growth.
Deep dives
The Rise of Independent Agencies
Independent agencies are gaining traction in the advertising industry, driven by a unique culture, values, and a focus on creativity. These agencies often prioritize distinctiveness and are led by professionals who emphasize the importance of running towards meaningful goals rather than away from past mistakes. This shift has enabled many independent firms to be recognized globally for their innovative work with big-name brands. Their success highlights a broader trend of seeking better alignment with brand values and fostering partnerships that drive creativity.
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Discover
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