13min chapter

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Live from Toronto: Rise of the Independents

On Strategy Showcase

CHAPTER

Navigating Agency Dynamics

This chapter explores the distinct challenges and benefits of working at smaller agencies compared to larger networks, emphasizing strong client relationships and agency integrity. The speakers discuss the importance of maintaining core values amidst growth and the need for selective partnerships that align with these principles. Through reflections on independence and collaboration, they highlight strategies for fostering beneficial client-agency dynamics while preserving quality work.

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