Sean McDonald

Partner and Global Chief Strategy Officer at Rethink, a Canadian independent agency known for its innovative work with global brands.

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Mar 9, 2025 • 1h 7min

Live from Toronto: Rise of the Independents

Featuring Sean McDonald, a strategy leader at Rethink, Heather Segal, CSO at Zulu Alpha Kilo, Tom Kenny from Courage, and Jay Chaney of Broken Heart Love Affair, the discussion dives into the rise of independent agencies. They explore the power of storytelling in advertising, the unique culture within indie firms, and the strategic identity that drives innovation. Insights on fostering strong client relationships, the evolution of agency dynamics, and the future of advertising highlight the creative potential found in independence.