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Live from Toronto: Rise of the Independents

On Strategy Showcase

CHAPTER

Evolving Strategies: The Rise of Independent Agencies

This chapter explores the changing role of strategists in advertising, emphasizing the shift towards a more cultural and integrated approach. It discusses the advantages of independent agencies in delivering impactful strategies and fostering meaningful client relationships amid a competitive landscape. The conversation highlights the importance of innovative problem-solving to meet the evolving expectations of brands and consumers.

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