13min chapter

On Strategy Showcase cover image

Live from Toronto: Rise of the Independents

On Strategy Showcase

CHAPTER

The Power of Storytelling in Canadian Advertising

This chapter examines the emotional resonance of storytelling in film and its impact on marketing strategies within the Canadian advertising landscape. The speakers discuss how limited resources foster creativity and adaptability among Canadian strategists, contrasting their unique approaches with those of larger agencies. They also reflect on the transition from major firms to independent agencies, emphasizing the importance of agency culture and collaboration in driving effective strategies.

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