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Live from Toronto: Rise of the Independents

On Strategy Showcase

CHAPTER

Redefining Advertising's Future

This chapter discusses emerging trends in the advertising industry, highlighting the need for purposeful jobs that inspire individuals and emphasize emotional connections over mere data. It advocates for independent agencies to foster positive workplace cultures that empower creativity and innovation, and encourages individuals to pursue their entrepreneurial aspirations. The conversation culminates in a call for collaboration and continuous improvement within the industry, focusing on the importance of meaningful narratives and connections with consumers.

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