
The Brand Called You
Solve Unconventional Problems with Complexity Science | Dave Snowden, Director & Founder, The Cynefin Centre
Mar 1, 2023
30:29
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Quick takeaways
- The Cynefin framework helps leaders classify problems in different complexity domains for appropriate problem-solving approaches.
- Complexity science can be applied in various sectors for unconventional problem-solving, emphasizing context-based decision-making over standard solutions.
Deep dives
Natural Science Applied to Social Systems
Dave Snowden describes applying natural science principles to social systems using the example of radiologists missing a gorilla image in x-rays due to inattentional blindness. He emphasizes the need for a different decision-making approach beyond information-centric methods.
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