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Solve Unconventional Problems with Complexity Science | Dave Snowden, Director & Founder, The Cynefin Centre

The Brand Called You

CHAPTER

The Three Elements of Complexity Science

complexity science is one of those new paradigms that come through every few decades or so. The original work on this, which started when I was IBM, was on a DARPA program called Genoa 2. And I've done a lot of work in US military strategy. At the same time, about 50% of our work is development sector. So it's how do you measure the impact of aid in improving the status of women in Africa?

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