The Brand Called You Videocast and Podcast

The Cynefin framework is a decision-making tool developed by Dave Snowden, which helps to classify problems into different domains based on their complexity. The five domains are simple, complicated, complex, chaotic, and disordered. The framework is designed to help leaders determine the most appropriate approach to problem-solving, depending on the type of problem they are facing.

00:32- About Dave Snowden

• Dave Snowden is the Director and Founder of The Cynefin Centre.
• He is the lead author of the book Managing Complexity: Practical Considerations in the Design and Implementation of Complex Systems.
• His paper with Boone won the Academy of Management Award for Best Practitioner Paper in 2007.