The Brand Called You

In this inspiring episode of TBCY, host Ashutosh Garg is joined by Pete Wiley, accomplished author and respected blogger from Maryland, USA. Pete shares his unique perspective on intentional living, meaningful relationships, and the "building blocks of life" that shape our journeys. Discover how self-reflection, openness, and the balance between ambition and contentment can help us design lives of purpose and meaning.Pete talks about the origins of his popular blog, "Blocks of Life", and the metaphor of life's building blocks—connections, adventures, and life's work. He provides actionable advice on navigating distractions, reinventing oneself, nurturing magic in relationships, and coping with blocks that don’t fit. Whether you're seeking personal growth or trying to move from coping to creating the life you want, this episode is packed with wisdom and practical tips.Tune in for empowering insights and explore why intentional living is accessible to everyone, regardless of circumstances.

Welcome to another inspiring episode of The Brand Called You! In this conversation, host Ashutosh Garg sits down with Atul Gupta, Founder and CEO of Bonvie Snacks, to explore his remarkable journey from finance and energy to healthy food entrepreneurship. Discover the innovative freeze-drying technology Bonvie is using, how they’re bridging the gap between taste and health, and their commitment to sustainability and empowering farmers.Atul Gupta shares the challenges of building a food brand in India’s competitive snacking market, how Bonvie differentiates itself, and what it takes to scale quickly both online and offline. Gain valuable insights into the evolving landscape of healthy snacking, supply chain tech, and the future of consumer behavior. Whether you’re an aspiring entrepreneur or a health-conscious consumer, this episode offers valuable lessons and an inside look at the booming snacking industry!

Discover how Sandeep Ranade—engineer, classical singer, and creator of the award-winning Naad Sadhana app—blends music, technology, and mindfulness. From artistic intelligence to Naad Yoga, he’s redefining how innovation and tradition can sing in sync.00:35- About Sandeep RanadeSandeep Ranade is a geek, gaayak and guru.He is a software engineer, a Hindustani classical singer and composer. He's an educator, and he's the creator of the Naad Sadhana app. 

Discover how Steve Marchese, CEO of LightStim, transformed LED technology into life-changing red light therapy. From strict FDA challenges to creating the world’s first FDA-cleared full-body LED bed, this story shines with innovation, resilience, and purpose.00:35- About Steve MarcheseSteve Marchese is a distinguished business leader with a passion for innovation in the beauty and wellness industry. Serving as the CEO at LightStim, he has transformed the company into a prominent name recognized for its advanced LED technology and its contributions to both skincare and health.

Inspired by science fiction and driven by curiosity, MIT’s Pat explores the fusion of biology, AI, and digital design — from wearable wisdom devices that channel mentorship to biotech wearables that help astronauts self-heal in space. His journey reveals how imagination, art, and science merge to shape humanity’s next frontier.01:05- About Pat PataranutapornPat Pataranutaporn is a technologist, scientist, and artist at the MIT Media Lab, exploring the intersection of AI, synthetic biology, and wearable computing.His projects fuse art, science, and technology — from AI “wisdom wearables” to bio-digital tools that enable self-healing and space medicine.Inspired by science fiction and ethics, Pat designs technology that expands human imagination and potential.

A powerful journey through Kathleen’s pioneering contributions to NLP, disaster-response tech, medical research, and social-good AI. From mentors to students, from early breakthroughs to large-scale societal impact, her work bridges innovation, ethics, equity, and global collaboration—while championing women in STEM and building inclusive ecosystems for future generations.00:09- About Kathleen R McKeownKathleen R. McKeown is the Henry and Gertrude Rothschild Professor of Computer Science at Columbia University and is also the Founding Director of the Data Science Institute at Columbia. 

Welcome to another insightful episode of The Brand Called You featuring Divakar Vijayasarathy, creator of the Tax as Profit Framework and founder/CEO of DVS Advisory Group. Hosted by Ashutosh Garg, this episode dives deep into the psychology of tax and wealth creation, exploring how entrepreneurs can leverage international taxation to align business goals with national priorities, turning taxes from a cost into a profit.Discover Divakar Vijayasarathy’s journey from banking to building global tax strategies, and learn what mistakes founders must avoid when scaling internationally. Get actionable advice on protecting wealth, designing tax structures, and shifting from reactive compliance to proactive opportunity mapping.Whether you’re a startup founder, seasoned entrepreneur, or finance enthusiast, this episode reveals the hidden opportunities within taxation and how technology will shape its future. Tune in for leadership lessons, practical frameworks, and global perspectives you won’t find anywhere else!

In this compelling episode of "The Brand Called You," host Ashutosh Garg welcomes Professor C. Christine Fair, Professor of Security Studies at Georgetown University, for an in-depth conversation on security and political dynamics in South Asia. Professor Fair shares her academic journey from biochemistry to South Asian languages, revealing how her deep understanding of culture and language influences her work in security studies.Discover the intricate roles of literary production in militant organizations, the persistence of Islamic militancy, and the critical involvement of Pakistan’s military and intelligence establishments. The episode also tackles issues relating to madrasas, societal divisions in Pakistan, the impact of digital spaces, and India’s counterterrorism strategies. Professor Fair provides candid insights and innovative perspectives on terrorism, radicalization, and the ongoing challenges facing both Pakistan and India.Whether you’re interested in international affairs, South Asian politics, or global security, this episode is packed with wisdom, research-backed analysis, and thought-provoking observations.

Join us for an inspiring episode of "The Brand Called You" as Ashutosh Garg sits down with Stuart Jenkins, Founder & CEO of Blumaka, a pioneering manufacturer of recycled foam products reshaping the footwear industry. Discover Stuart’s incredible journey from innovating the first air sole in high school, to building a global brand that's changing the game in sustainability and performance. From relentless innovation and overcoming 94 rejections, to powering world-class athletes with foam insoles that last 1,000 miles, Stuart shares stories, lessons, and the future of shoes. Listen in for powerful insights on turning environmental problems into solutions, why sustainability doesn’t mean compromising performance, and what the footwear industry should look like in the next 40 years.

In this powerful episode of The Brand Called You, marketing leader and author Sara Nay shares her journey from intern to CEO of Duct Tape Marketing. She reveals the lessons behind her book Unchained, explores how small businesses can “own” their marketing, and explains why strategy—not technology—must always come first in the age of AI.00:32- About Sara NaySara is the CEO of Duct Tape Marketing. She's also an author of a book titled Unchained: Breaking Free from Broken Marketing Models.