The Brand Called You

Unlock the secrets to impactful leadership and clear communication with Dr. JJ Peterson, author, speaker, and host of the Badass Softy Podcast, in this inspiring episode of The Brand Called You with Ashutosh Garg.From his roots in storytelling with his father to his expertise in narrative theory, Dr. Peterson shares how he helps global brands like Microsoft and Tempur craft messages that truly cut through the noise.Discover why clarity always beats charisma, how leaders can blend ambition with authenticity, and why AI should make us more human—not less.Whether you’re a business owner, marketer, or emerging leader, this episode delivers practical wisdom to help you stand out and lead with purpose.

Welcome to another exciting episode of The Brand Called You! In this episode, we dive deep into the world of AI-driven influencer marketing with Himanshu Singh, Founder & CEO of Echio. Discover how Echio is transforming the influencer marketing landscape by connecting brands, influencers, and agencies on a single platform—and using advanced AI tools to ensure authenticity, transparency, and unmatched results.You'll hear about:The core problems faced by influencers and brands in today's marketHow AI is used to match brands with the right influencersTechniques for detecting fake followers and manipulated dataThe massive potential of the Indian influencer marketing industryEchio's unique community-driven platform for emerging content creatorsBiggest trends impacting the creator economy

Bestselling author and love alchemist Arielle Ford shares her extraordinary journey from high-end PR to becoming a global voice on love, relationships, and spiritual awakening. In a deeply reflective conversation, she speaks about destiny versus free will, lessons from spiritual masters, the true meaning of love, and how India—and Rishikesh in particular—shaped her latest novel The Love Thief.00:39- About Arielle Ford Arielle is a love alchemist, bestselling author, and a trusted guide for women seeking to find love, sustain love, and embody love in their lives.She has led transformative workshops at globally renowned institutions including Esalen, Omega Institute, and the Chopra Center.She is the author of 11 bestselling books—such as The Soulmate Secret, Wabi Sabi Love, and Turn Your Mate into Your Soul Mate—and the debut novelist of The Love Thief

From the courts of professional basketball to the boardrooms of business, Dre Baldwin unpacks why discipline, systems, and consistency—not motivation—separate the top 2% from the rest. A masterclass on structure, presence, confidence, and sustainable success.00:35- About Dre BaldwinDre is the owner of Work On Your Game Inc.He's also an author of several books. 

In this episode of The Brand Called You, Yehuda Niv—CEO and Co-founder of Spines—explains how his AI-first publishing platform is transforming a centuries-old industry. From cutting publishing timelines from 18 months to three weeks to empowering authors worldwide, Yehuda shares the moment he realized publishing needed disruption and how Spines is redefining the future of books.00:34- About Yehuda NivYehuda is the CEO and co-founder of Spines, which is the world's first tech powered publishing platform.

Welcome to TBCY’s latest episode featuring Nora Agbahamen, a leading social impact storyteller and personal branding expert from Lagos, Nigeria. In this inspiring conversation with host Ashutosh Garg, Nora shares her journey, insights, and actionable advice for anyone looking to create meaningful change through storytelling and authentic personal branding.Below is a breakdown of key moments and insights from the episode, highlighted with timestamps in a question format for easy navigation.

In this episode of The Brand Called You, host Ashutosh Garg sits down with cybersecurity leader, educator, and author Joshua D. Copeland. Joshua dives deep into his book "Unpopular Opinion," uncovering the myths, flaws, and hidden truths behind the cybersecurity industry. From tackling grind culture and the myth of certifications, to discussing the real impact of leadership, burnout, and imposter syndrome, this conversation is a wake-up call for professionals craving authenticity and practical solutions. Joshua shares candid advice on AI in security, building resilient teams, and why true cybersecurity is always about people—never just technology. Whether you’re a cybersecurity veteran or just starting out, this episode is packed with invaluable wisdom you won’t find in any playbook.

In this inspiring episode of TBCY, host Ashutosh Garg sits down with Olympic silver medalist, Emmy-winning producer, author, and CEO of The Art of Really Living, John K. Coyle. Dive into a rich conversation about the power of kairos moments, redefining success, the art and science of unforgettable storytelling, and mastering the currency of time.John K. Coyle shares pivotal stories from his life, including the emotional moment that changed his outlook after missing his second Olympic team. Learn how he reframed his relationship with failure, found meaning beyond medals, and discovered the real value of crafting memories over chasing achievements.They discuss:Why storytelling trumps data in leadership.The universal power of the hero’s journey structure.How crisis unlocks memorable, life-changing tales.The difference between “chronos” and “kairos” time—and how to use them to expand your life.Practical exercises for emotional connection and creating time-expansive experiences.

In this powerful episode of The Brand Called You, trend watcher and author Adjiedj Bakas talks about The Male Harem, a novel by the late Vinco David. Blending medieval Indian history with a contemporary narrative, the book challenges societal norms, explores homosexuality across cultures and eras, and makes a compelling case for acceptance, empathy, and love in all its forms.00:35- About Adjiedj BakasAdjiedj is a trend watcher, author, TV personality and a speaker.He is also the presenter of The Male Harem, a novel by the late Vinco David.

In this episode of The Brand Called You, Nick Adkins shares his extraordinary journey from suit-wearing healthcare CEO to founder of the Pinksocks movement—a global symbol of gifting, connection, and human kindness. What began as a simple way to stand out at conferences evolved into a worldwide reminder that real change starts with authentic human connection.00:49- About Nick AdkinsNick is the co-founder of PinkSocks (pinksocks.life) a movement about creating a global community of empathy, community and love.