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The Brand Called You

Latest episodes

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Jan 10, 2025 • 22min

Building a Customer-Centric Air Quality Company | David Heacock, Founder and CEO, Filterbuy

In this episode of The Brand Called You, David Heacock, the Founder and CEO of Filterbuy, shares his journey of transforming a family machinery business into Filterbuy, a leading direct-to-consumer indoor air quality company. He discusses the importance of indoor air quality, particularly highlighted by COVID-19, and explains how his company differentiates itself by offering commercial-grade filters with next-day delivery. David shares entrepreneurial insights, emphasizing the importance of focus, persistence, and accountability, and provides advice on improving home air quality through technologies like UV lights and advanced filtration systems. About David Heacock David is the Founder and CEO of Filterbuy which is the leading direct-to-consumer indoor air quality company. Before founding Filterbuy he used to be a Vice President at Goldman Sachs. David also documents his experiences and shares the lessons learned along the way on social media channels.
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Jan 9, 2025 • 27min

Leveraging India's Human and Intellectual Capital | Sridar Iyengar, Co-Founder, 360Plus Foundation; Mentorpreneur

Sridar Iyengar, co-founder of 360Plus Foundation and former chairman of ICICI Ventures, discussed his journey and insights on managing India's human and intellectual capital. He emphasized the importance of leveraging India's young population (60% under 35) and integrating the bottom of the pyramid into the knowledge economy. Iyengar highlighted the need for transparency in leadership, fostering a culture of empowerment, and encouraging creativity. He stressed the importance of teaching people to learn and adapt, rather than just teaching them something. Iyengar also underscored the significance of work-life balance and having personal interests beyond work. About Sridar Iyengar Sridar Iyengar is a seasoned corporate leader and co-founder of the 360Plus Foundation. He is the former chairman of ICICI Ventures, and managing partner at KPMG. Sridar emphasizes the importance of fostering a culture of empowerment, creativity, and continuous learning within organizations to fully harness India's demographic dividend.
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Jan 9, 2025 • 25min

Unlocking Human Potential: Silvie Le Muzic, Global Systems Coach & Co-founder of The Empire of Love | TBCY

Welcome to another enlightening episode of The Brand Called You, where we dive into the world of transformational coaching with the multifaceted Silvie Le Muzic. In this episode, Silvie shares her fascinating journey from architecture to becoming a global systems coach, the importance of conscious human evolution, and how breathwork and yoga play a critical role in coaching. Silvie, the co-founder of The Empire of Love, delves deep into concepts like positive intelligence, emotional intelligence, and the integration of mind, body, and soul. Learn how she helps highly sensitive individuals and uses her architectural background to enhance her coaching approach.
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Jan 8, 2025 • 26min

From Individual Grit to Shared Resilience | Michelle Bisset, Founder and MD, We Factor

In this episode of The Brand Called You, Michelle Bisset, founder and MD of We Factor, discusses her journey from leading diverse teams in the tech sector to focusing on transformative coaching. She introduces the "Arc of Change" model: Adaptability, Resilience, and Collaborative Co-Creation, emphasising the importance of vulnerability and emotional intelligence in leadership. Bisset highlights the need for leaders to embrace flux, build resilience through collective support, and future-proof teams by fostering human-centred skills. She also notes trends like sustainability and fluid teaming, stressing the importance of adaptability and collaboration in navigating modern work challenges. 00:35- About Michelle Bisset Michelle Bisset is the Founder and Managing Director of We Factor, a company that helps teams navigate change and uncertainty. She developed the "Arc of Change" model focused on Adaptability, Resilience, and Collaborative Co-Creation to enable teams to thrive during flux. Michelle is a seasoned Coach, Speaker, and Facilitator.
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Jan 8, 2025 • 26min

Yoga as Inner Technology for the AI Revolution | Sunil Malhotra, Author, 'YOGAi - Interplays of Yoga and Artificial Intelligence’

In this insightful episode of "The Brand Called You," Sunil Malhotra, author of "YOGAi," discusses the intersection of yoga and artificial intelligence (AI). He explains that his interest in yoga grew during COVID-19, leading him to explore its deeper aspects beyond physical practices. Malhotra emphasises that yoga is an "inner technology" helping individuals understand themselves, which aids in engaging with AI. He argues that true happiness and fulfilment come from selfless acts, citing Ratan Tata's anecdote about finding joy in giving wheelchairs to disabled children. Malhotra envisions a future where technology and spirituality converge at the human level, advocating for a balanced view of AI as a tool rather than a source of fear. About Sunil Malhotra Sunil Malhotra is the author of "YOGAi", a book exploring the interplay between yoga and artificial intelligence. He is also the founder and CEO of IDEA Farms, a design and technology company. He is the author of The First Principal, a montage of memories of the late academic entrepreneur, Prof. P S Mani Sundaram.
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Jan 7, 2025 • 25min

From audacious beginnings to building legacy brands with purpose | Kruti Berawala, Co-Founder, Stratedgy

Join Kruti Berawala, Co-founder of Stratedgy, as she shares her inspiring journey from launching a business at 20 to redefining branding through design thinking, storytelling, and consumer psychology. Learn how she leverages research, balances aesthetics with functionality, and embraces AI as a tool for innovation in an evolving market. 00:36- About Kruti Berawala Kruti is the co-founder of stratedgy. She aims to liberate the process from meaningless marketing buzzwords.
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Jan 7, 2025 • 28min

Chris Butler, GitHub's Staff Product Operations Manager, on Navigating Uncertainty and Bias in AI Development

This episode is a deep dive into the world of product operations, AI, and organizational strategies with Chris Butler, the Staff Product Operations Manager at GitHub and Co-founder of The Uncertainty Project. Chris Butler shares his remarkable journey from transitioning from art direction with his father to studying engineering and making significant impacts at major companies like Microsoft, Facebook Reality Labs, and Google. He discusses the concepts of bias, uncertainty, and randomization, and how they contribute to building more robust and resilient teams. Key Topics Discussed: Chris Butler's unique career journey The impact of bias in AI product management Techniques like empathy mapping and confusion mapping Navigating ambiguity and uncertainty in teams The relationship between psychological safety and a team's ability to embrace randomness
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Jan 6, 2025 • 27min

Mastering Connections: Insights from Nonprofit Consultant Ann Louden I TBCY

In this insightful episode, our host sit down with Ann Louden, a renowned nonprofit consultant, author, and strategic planning & board governance training advisor. Ann shares her incredible journey from Texas to North Carolina, her battle with cancer, and her expertise in building meaningful and long-lasting connections. 👥 About Our Guest: Ann Louden Nonprofit Consultant Author Strategic Planning & Board Governance Training Advisor Fundraising Campaign Expert Spokesperson for Adoption and Cancer Causes
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Jan 6, 2025 • 27min

Breaking Barriers: Redefining Leadership | Martha Mertz, Founder, ATHENA International

Discover how Martha Mertz, founder of ATHENA International, is reshaping leadership through the power of authenticity, collaboration, and storytelling. In this inspiring conversation, she unveils the eight ATHENA leadership principles and shares insights on fostering purposeful leadership, overcoming imposter syndrome, and inspiring the next generation of leaders. 00:36- About Martha Mertz Martha is the founder of ATHENA International.  She's also the president and owner of Mayhood/ Mertz Investments Incorporated.
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Jan 4, 2025 • 24min

Transforming lives through children's books and impactful philanthropy | Sonal Sachdev Patel, Author, 'Little Wave & Other Stories' and 'Gita - The Battle of the Worlds'.

Sonal Sachdev Patel, author of Little Wave & Other Stories and Gita: Battle of the Worlds, shares her mission to teach emotional resilience, spirituality, and life's profound lessons to children through storytelling. As CEO of GMSP Foundation, she bridges humanity and philanthropy, creating transformative change across communities. 00:34- About Sonal Sachdev Patel Sonal is the Chief Executive Officer of the GMSP Foundation.  She is the author of a book titled 'Little Wave & Other Stories' and 'Gita - The Battle of the Worlds'.

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