The Brand Called You

The Brand Called You
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Jan 7, 2026 • 36min

Digital Innovation That Delivers Impact | Nils Fonstad, Academic Research Fellow, MIT Center for Information Systems Research (CISR)

In this episode of The Brand Called You, MIT researcher Nils Fonstad unpacks digital innovation as a disciplined, impact-focused process. From end-user centricity to improvisation, modularity, and learning at scale, the conversation reveals how organizations can innovate without wasting resources—and turn digital from hype into measurable value.00:35- About Nils FonstadNils was educated at Cornell and MIT Sloan and earned his PhD from MIT.He has held senior research roles at INSEAD/eLab in Paris and MIT, publishing widely, including in Harvard Business Review.He co-founded the European CIO of the Year Awards with CIO Net and is currently based in Madrid.
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Jan 7, 2026 • 29min

Beautiful Light: Rabbi Yafa Joanie Tsehaynesh Chase, President & Founder of Ezra’s World, on Uplifting Families and Soulful Leadership

In this deeply moving episode of The Brand Called You, host Lisa Lipkin speaks with Rabbi Yafa Joanie Tsehaynesh Chase, President and Founder of Ezra’s World.Rabbi Yafa shares her extraordinary journey through international development, spiritual leadership, and family empowerment. From her work in Ethiopia and Rwanda to her growing coaching practice rooted in soul wisdom, she explains why poverty—not lack of love—is the primary reason families fall apart.This conversation explores gratitude, intuition, cultural humility, and the power of supporting local leaders. It is a heartfelt reminder that true change begins by listening—to people, to communities, and to the soul.
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Jan 6, 2026 • 33min

Fixing the Broken Internet: Insights from Marleen Stikker, Founder & Executive Director, Waag Futurelab

Discover the origins, evolution, and future of the Internet in this in-depth conversation with Marleen Stikker, founder of Waag Futurelab and a pioneer of Europe’s early Internet.Marleen shares her journey from philosophy to technology, the creation of Digital City Amsterdam, and why she believes the Internet has lost its public purpose. The discussion spans digital sovereignty, ethics, open-source movements, and what it truly means to “fix” the Internet.If you care about democracy, public values, and the future of digital infrastructure, this episode is essential viewing.
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Jan 6, 2026 • 53min

Innovating Healthcare: Mark Wehde, Chair of Engineering at Mayo Clinic, on the Future of Medicine

In this episode of The Brand Called You, host Stephen Ibaraki speaks with Mark Wehde, Chair of the Mayo Clinic Division of Engineering, about the intersection of technology, leadership, and innovation in healthcare. Here’s a breakdown of key moments and highlights:Early love for technology and science fiction.Transition from technologist to first-line management.Experience managing outside his discipline and lessons in trust.Emphasis on leadership, emotional intelligence, and organizational culture.Pursuit of an MBA and commitment to teaching leadership development.Rise to Chair of Engineering at Mayo Clinic and challenges/rewards during the pandemic.
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Jan 5, 2026 • 55min

Ilyas Khan, Founder & Vice Chairman of Quantinuum: Leading the Quantum Computing Revolution

In this compelling episode of TBCY, host Stephen Ibaraki speaks with Ilyas Khan about the rapid evolution of quantum computing—from foundational science to real-world commercial impact.Fresh off a $600M funding round and a $10B valuation, Quantinuum is redefining what’s possible with Helios, the world’s first fully integrated, commercially available quantum computer. The conversation explores fault tolerance, error correction, Generative QAI, cybersecurity, and why quantum computing could revolutionize biology and healthcare.This is a must-watch episode for anyone interested in the future of technology, AI, and global innovation.
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Jan 5, 2026 • 30min

Guardians of the Digital Age | Brewster Kahle, Founder & Digital Librarian

A deep dive into Brewster Kahle’s journey from MIT engineer to the visionary founder of the Internet Archive. In this conversation, he reflects on building the Library of Alexandria for the digital age, the challenges of trust, regulation, and corporate dominance, and why universal access to knowledge remains one of the most important missions of our time.00:35- About Brewster KahleBrewster Kahle is an American digital librarian, computer engineer, and Internet entrepreneur.He graduated from the Massachusetts Institute of Technology in 1982 with a Bachelor of Science degree in computer science and engineering. Kahle founded the Internet Archive( including Wayback Machine) and co-founded Alexa internet in 1996.
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Jan 3, 2026 • 33min

Rethinking AI: Truth Over Hype | Abeba Birhane, Assistant Professor of AI, Trinity College Dublin

A candid conversation with cognitive scientist Abeba Birhane, exploring the myths, risks, and societal impact of AI. She reveals why transparency matters, how power shapes AI narratives, and why accountability must be demanded—not assumed.00:28- About Abeba BirhaneAbeba is the founder and principal investigator of the AI Accountability Lab (AIAL) housed at the School of Computer Science and Statistics in Trinity College Dublin, Ireland.
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Jan 3, 2026 • 30min

Building Trust in the AI Age | Gal Borenstein, CEO, The Borenstein Group; Author, 'Don't Believe the Hype'

Branding expert Gal Borenstein reveals why trust—not hype—is the true currency of modern brands. From digital transparency to AI ethics, he explains how companies can build, protect, and measure trust in a noisy, fast-changing world.00:35- About Gal BorensteinGal is the CEO of the Borenstein group, which is the technology focused B2B and B2G branding and marketing agency.He's also an author of a book titled Don't Believe the Hype.
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Jan 2, 2026 • 27min

The Retail Doctor’s Cure for Human-First Commerce | Bob Phibbs, The Retail Doctor

Retail legend Bob Phibbs shares how authentic human connection—not technology, not discounts—drives lasting retail success. From navigating personal and economic crises to building SalesRX and redefining customer experience worldwide, he reveals why the future belongs to retailers who train people, value people, and connect people.00:32- About Bob PhibbsBob is the retail doctor, and he is there to transform store performance through strategic sales training. His mission is to make every retail encounter a moment of genuine human connection, one conversation at a time.
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Jan 2, 2026 • 30min

Reshuffling the Future with Sangeet Paul Choudhary, Author of Reshuffle & Senior Fellow, UC Berkeley

Welcome to another insightful episode of The Brand Called You (TBCY)! In this thought-provoking conversation, host Ashutosh Garg sits down with renowned author and platform economy expert Sangeet Paul Choudhary, author of "Reshuffle" and co-author of "Platform Revolution." Broadcasting from Dubai, Sangeet shares his cutting-edge perspectives on how technology—and specifically AI—is not just about automation or mimicking human cognition, but fundamentally about reshaping coordination and the structure of economic and social activity.What You’ll Discover in This Episode:How early experiences in tech shaped Sangeet’s thinkingWhy the concept of 'platforms' is revolutionizing business modelsThe real significance behind the title of his new book, "Reshuffle"A simple explanation of why AI’s true power is in coordination, not just cognitionReal-life examples like shipping containers and TikTok that demonstrate how new coordination frameworks create winners and losersHow AI could dramatically shift the balance of power among corporations, governments, and individualsThoughtful analysis about AI and the future of jobs, skills, value creation, and global inequality

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