

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Sep 19, 2025 • 23min
Exploring Human Creativity Across Cultures with Fredrik Haren, The Creativity Explorer
Join us in this inspiring episode of The Brand Called You as host Ashutosh Garg sits down with Fredrik Haren, internationally acclaimed as "The Creativity Explorer." Fredrik has spent over 25 years traveling the world, studying creativity across more than 40 cultures. As the author of 10 books, including the international bestseller The Idea Book and the upcoming The World of Creativity, Fredrik shares his personal journey, the influence of his creative upbringing, and why he believes creativity is a universal human trait.Dive deep into topics such as the biggest misconceptions about creativity in business, the power of vulnerability, how storytelling accelerates acceptance of change, and what it truly means to have a global mindset. Discover unique insights about building creative cultures and learn practical advice for both individuals and organizations to unlock their creative potential.Don’t miss Fredrik’s fascinating cultural insights and real-world stories from his travels—including pivotal moments from China to Bhutan—that shaped his understanding of creativity worldwide. If you want to harness creativity for personal growth or organizational transformation, this episode is packed with wisdom and actionable ideas!

Sep 18, 2025 • 25min
Engineering Success in Agile & Lean: Insights from Al Shalloway, Founder & CEO of Success Engineering
Join us in this insightful episode of "The Brand Called You" as host Ashutosh Garg sits down with Al Shalloway, Founder & CEO of Success Engineering. With decades of expertise at the intersection of Agile, Lean, and business transformation, Al shares his transformative journey as an educator, author, consultant, and thought leader.Discover how Al’s Amplio Expert System is helping organizations navigate change, optimize processes, and create sustainable value beyond standard Agile methods. Learn about the importance of systems thinking, flow, value stream, and the pivotal role of organizational culture in successful transformations.If you're interested in leadership, cutting-edge business methodologies, or practical wisdom on Agile and Lean, this episode is a must-watch!What You'll Learn:Why understanding first principles and systems thinking is crucial for effective changeThe difference between Agile theory and business realityHow to measure success in Agile transformation beyond just velocity or story pointsWhy culture and psychological safety are essential for lasting resultsActionable advice on never accepting perceived limitations

Sep 18, 2025 • 24min
$150B Data Transforms Marketing | Tim Peters, Chief Marketing Officer, Guideline
Tim Peters, CMO of Guideline, discusses his 25-year journey from startup founder to marketing executive at public companies. He reveals how his company collects $150B in real advertising spend data from major brands and uses AI to provide actionable insights for marketing strategy, competitive analysis, and campaign optimization across different business stages.00:35- About Tim PetersTim is the CMO of Guideline.ai.He's an advisor to multiple VC funds, and has built and exited several ventures across tech, media and nonprofit centers.

Sep 17, 2025 • 26min
Leadership at Mach Speed | Ronald E Cooper, CEO and Founder, The Cooper Culture
From a 5-year-old dream to 300 combat missions, Ronald E Cooper shares how trust, integrity, and forward-thinking shaped his leadership philosophy and high-performing teams.00:38- About Ronald E CooperRonald is the CEO and founder of The Cooper Culture. He is a certified leadership trainer, a public speaker and a personal performance coach.

Sep 17, 2025 • 25min
Mastering Mindset & Manifesting Dreams: Anamika Mishra, Author, Holistic Life Coach & Travel Influencer
In this inspiring episode of "The Brand Called You," host Ashutosh Garg sits down with acclaimed author, holistic life coach, and travel influencer Anamika Mishra. Anamika opens up about her multifaceted journey spanning writing, travel, coaching, and climate activism. Dive deep into the story behind her popular self-help book "Shoo the Noises: Reclaim Your Focus and Manifest Your Dream Life" and discover practical wisdom for mastering your mindset, healing emotional wounds, and building resilience.She shares heartfelt personal experiences, the importance of stepping out of your comfort zone, and actionable advice on using affirmations and setting bite-sized milestones to reach your goals. Anamika also discusses her mission for mindful living, both through travel and her Responsible Yatri initiative. Stay tuned as she shares memorable reader stories, favorite travel destinations, and valuable lessons from her adventures.If you’re seeking clarity, motivation, or practical tips to overcome distractions and manifest your dream life, this episode is packed with actionable insights and moving anecdotes. Don’t forget to check out Anamika’s book for your daily companion on the journey to self-growth!

Sep 16, 2025 • 34min
Ronald van den Hoff, Certified Supervisory Board Member: Reinventing Hospitality & The Serendipity Machine
Join host Frits Bussemacher as he sits down with Ronald van den Hoff—serial entrepreneur, co-founder of Seats2meet, and author of the thought-provoking books "Society 3.0" and "The Serendipity Machine". In this insightful episode, Ronald shares lessons from over 40 years in the hospitality and digital innovation industries. Discover how he pioneered new business models in meeting venues, embraced serendipity as a driver of value, and helped launch more than 125 companies through the Seats2meet ecosystem.Learn how Ronald's vision has remained relevant for over a decade, how he merged technology with human connection, and why openness, adaptability, and collaboration are keys to enduring success. Whether you're an entrepreneur, innovator, or someone passionate about the future of work and networking, this episode is full of practical wisdom and inspiration.

Sep 16, 2025 • 40min
From Davos to Disruption | Mark Turrell, Founder unDavos & unDavos Summit
A global journey of curiosity, resilience, and entrepreneurship — from building companies and shaping collective intelligence to reimagining leadership at Davos and beyond. This story blends personal lessons, failures, and bold visions into meaningful impact at scale.00:09- About Mark TurrellMark Turrell is the founder of the largest underground community on the ground, unDavos, which has thousands of young global leaders, futurists, and entrepreneurs asking the questions that matter at Davos.

Sep 15, 2025 • 47min
Breaking Barriers, Building Dreams | Doug Cornfield, Co-Founder, Disability Dream & Do (D3Day)
An inspiring journey of resilience, sports, family, and entrepreneurship—showing how true leadership is built on care, courage, and breaking barriers.00:24- About Doug CornfieldDoug Cornfield is an author, speaker, and former college athlete. He is the director of the Disability, Dream, and Do (D3Day) sports camps, created with Dave Clark.In college he was a top contender in track and field, and a scholarship athlete at the University of Georgia.

Sep 15, 2025 • 24min
Rewiring Leadership | Annie Yatch, Chief Transformation Officer and Founder, Northstar Leadership School
Discover how Annie Yatch, Chief Transformation Officer and founder of Northstar Leadership School, transformed her journey from counterterrorism to leadership mastery. She reveals the hidden power of subconscious rewiring, emotional intelligence, and authentic confidence in building resilient leaders, thriving businesses, and stronger relationships.00:35- About Annie YatchAnnie is the Chief Transformation Officer and founder of Northstar Leadership School.

Sep 13, 2025 • 27min
From Trauma to Triumph | Christine Sadry, Author, '13 Years Lost'
Christine Sadry, author of 13 Years Lost and former UN Peacekeeper, shares her powerful story of surviving trauma, reclaiming identity, and turning pain into purpose. From escaping communist Poland to becoming a global voice for peace, her journey is one of resilience, forgiveness, and hope.00:42- About Christine SadryChristine is an author of a book titled 13 Years Lost, which is a memoir chronicling her escape from communist Poland.She also served as a global Peacekeeper with the United Nations.