
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Latest episodes

Jun 17, 2025 • 23min
Human-Centered Tech Innovation Unlocked | Elizabeth Bieniek, Author, 'Cake on Tuesday'; Author, Speaker, Consultant
Discover how Elizabeth, named one of the top female tech pioneers, blends human connection with breakthrough innovation. From leading holographic tech to fostering decisive culture and embracing failure as a gift, her journey offers invaluable lessons for leaders aiming to innovate boldly and empathetically.00:37- About Elizabeth BieniekElizabeth is an author, speaker and a consultant.She's an author of a book titled Cake on Tuesday.She's been named one of the 10 most influential female pioneers in technology.

Jun 16, 2025 • 25min
Crafting Leadership Through G.R.I.T | Yogi Mueller, Owner and Chief Craftsman, Craft Leadership LLC
Yogi Mueller, founder of Craft Leadership, joins The Brand Called You to share his journey from Disney to designing bespoke leadership strategies. He unpacks his powerful "Embrace the G.R.I.T" framework—focusing on resilience, adaptability, and personal growth—and explains how authentic leadership starts with tough love and ends in real transformation.00:38- About Yogi MuellerYogi is the owner and chief craftsman of Craft Leadership LLC.

Jun 15, 2025 • 34min
Rajat Ganguly, Editor-in-Chief, Journal of Asian Security & International Affairs: Insights on Asian Geopolitics & Security
Welcome to another thought-provoking episode of The Brand Called You! In this episode, we sit down with Dr. Rajat Ganguly, Editor-in-Chief of the Journal of Asian Security and International Affairs and a distinguished academic based in Perth, Australia. With extensive experience spanning universities in the US, UK, New Zealand, and Australia, Dr. Ganguly shares unparalleled insights into Asian geopolitics, India’s evolving strategic posture, and the changing dynamics between India, China, and Pakistan.We dive deep into:The evolution of India's strategic thinking post-Cold War and post-GalwanIndia’s Act East policy & its leadership role in the Global SouthThe balancing act between India’s strategic autonomy and US relationsASEAN's varied responses to China’s assertiveness in the South China SeaThe complex India-China border dynamics and motivations on both sidesWhy Pakistan’s China alignment is both a necessity and a riskProspects (or lack thereof) for India-Pakistan normalization and the regional future

Jun 15, 2025 • 34min
Murali Bukkapatnam, Chairman, Global Board of Trustees, TiE: Empowering Entrepreneurship Across Borders
Welcome to another inspiring episode of TBCY - "The Brand Called You." In this episode, host Ashutosh Garg is joined by Murali Bukkapatnam, Chairman of the Global Board of Trustees at TiE (The Indus Entrepreneurs) and founder of Folksy Technologies. Murali shares his remarkable journey from rural Andhra Pradesh to the US and back, sparking his entrepreneurial spirit along the way.Tune in as we explore:The key cultural differences between startup ecosystems in India and the USHow Murali’s upbringing and personal values shaped his focus on underserved communitiesThe vision and mission of TiE and how it’s fostering global entrepreneurshipTiE’s programs supporting women entrepreneurs and intergenerational mentoringWhy global investors must look at startups from India’s Tier 2 and Tier 3 citiesFolksy Technologies’ unique venture-building approach and commitment to social impact

Jun 14, 2025 • 27min
Lead Yourself, Change Everything | Penny Ferguson, Founder & CEO, The Living Leader
In this episode of The Brand Called You, Penny Ferguson, founder of The Living Leader, shares her 32-year journey redefining leadership. Learn how authentic leadership starts with self-change, embracing responsibility, and building trust through vulnerability. A must-listen for anyone ready to lead with impact.00:38- About Penny FergusonPenny is the founder and CEO of The Living Leader.She's an award winning author, a podcaster and a speaker.

Jun 13, 2025 • 23min
Unlocking Leadership Through Mental Fitness | Manfred Mahrle, Owner and CEO, ActyMind GmbH
In this powerful episode of The Brand Called You, finance leader-turned-coach Manfred Mahrle shares his journey from auditing to founding ActyMind GmbH. Discover how Positive Intelligence, servant leadership, and mental fitness helped him—and now others—lead with clarity, trust, and purpose across cultures and continents.00:39- About Manfred MahrleManfred is the owner and Chief Executive Officer of ActyMind GmbH.He's a fellow member of the YPO.

Jun 12, 2025 • 30min
The Intersection of AI, Sustainability, and Human Potential | Kevin Surace, CEO & CTO, Appvance AI; Chair, Token Ring
In this episode of The Brand Called You, Kevin Surace, CEO and CTO of Appvance.ai, discussed his entrepreneurial journey, emphasising the importance of company culture for innovation. He shared his role in creating soundproof drywall and the first AI virtual assistant, Portico. Surace highlighted the impact of generative AI on QA, predicting job displacement in tier-one customer support and manual testing. He also discussed sustainability initiatives, such as retrofitting the Empire State Building with high-R value windows, which recovered costs in three years. Surace's forthcoming book, "The Joy Success Cycle," advocates for joy as a strategic business advantage to enhance productivity.00:33- About Kevin SuraceCEO and CTO of Appvance.ai, known as the father of virtual assistantsSerial entrepreneur with 95 worldwide patents across technology and sustainabilityBroadway enthusiast and author of the upcoming book "The Joy Success Cycle"

Jun 11, 2025 • 29min
Digital Success, Dual Intelligence, and Social Impact | Dr. Ganesh Natarajan, Chairman of GTT Data Solutions and 5F World
In this episode of The Brand Called You, Dr. Ganesh Natarajan, Chairman of GTT Data Solutions and 5F World, discussed his journey from a missionary school in Karti Silvai to leading successful tech companies. He emphasized the importance of leadership, processes, technology choice, and culture in digital transformation. Natarajan highlighted the dual intelligence model, combining human and AI capabilities. He shared insights from Harvard Business School case studies on Zensar, focusing on a culture of love and democratic decision-making. Natarajan also discussed his social venture, Lighthouse Communities, which aims to empower slum youth through skills training and public-private partnerships, targeting 100 lighthouses and 1 million beneficiaries.00:37- About Dr Ganesh NatarjanTech entrepreneur and innovator who led successful companies like Zensar and AptechPassionate social impact leader through Lighthouse Communities FoundationAdvocate for dual intelligence, balancing human potential with AI capabilities

Jun 11, 2025 • 20min
Creating Authentic Local Food Brands | Sahana Hallur, Proprietor, Foodelovery; Mompreneur
In this episode of The Brand Called You, Sahana Hallur, founder of Foodlovery, shares her transformation from homemaker to mompreneur at age 45. Starting during COVID-19 by delivering nutritious food to senior citizens, she built a successful business creating natural, preservative-free products like granola bars and puffkins, emphasising grassroots marketing, employee dignity, and her philosophy to "trust the process, not the destination."About Sahana HallurSahana is a Mompreneur, and the proprietor of Foodlovery.Key products of her brand are granola bars, dry food bars, makhanas, puffkeens and mattris.She now specialises in customised snack boxes for seminars, meetings, and conferences.

Jun 10, 2025 • 22min
Empowering Lives, Creating Lasting Change| Rashi Anand, Founder & CEO, Lakshyam; Co- Founder, Tuk Tuk Gilhari
Discover the inspiring journey of Rashi Anand, founder of Lakshyam and co-founder of India’s first 100% ecological animal sanctuary, Tuk Tuk Gilhari. From rescuing street children to empowering women and caring for animals, Rashi’s story teaches us the true meaning of leadership, empathy, and sustainable impact.00:32- About Rashi AnandRashi is the founder and CEO of Lakshyam.She's also the co-founder of Tuk Tuk Gilhari, India's first 100% ecological and sustainable animal sanctuary.