Positioning with April Dunford cover image

Positioning with April Dunford

Rethinking Marketing and Storytelling with Martina Lauchengco

Jul 4, 2024
Martina Lauchengco discusses gathering customer insights, product marketing strategies, collaboration between marketing and sales, rapid technological change impact, and storytelling frameworks in sales pitches. They cover win/loss analysis, product marketers' role in go-to-market strategies, and the confusion between product marketing and management. The debate on where product marketing should report and the importance of capable leadership are also highlighted.
48:10

Podcast summary created with Snipd AI

Quick takeaways

  • Product marketers must gather customer insights for effective positioning.
  • Collaboration between sales, marketing, and product teams is crucial for compelling sales pitches.

Deep dives

Product Marketers' Core Competencies

Product marketers play a crucial role by understanding the market positioning needed to engage customers effectively. Collaboration between sales, marketing, and product teams is essential for crafting compelling sales pitches and go-to-market strategies. The dynamic nature of product marketing requires ongoing analysis and adjustment to ensure alignment with market shifts and customer needs.

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