Positioning with April Dunford

Rethinking Marketing and Storytelling with Martina Lauchengco

6 snips
Jul 4, 2024
Martina Lauchengco discusses gathering customer insights, product marketing strategies, collaboration between marketing and sales, rapid technological change impact, and storytelling frameworks in sales pitches. They cover win/loss analysis, product marketers' role in go-to-market strategies, and the confusion between product marketing and management. The debate on where product marketing should report and the importance of capable leadership are also highlighted.
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