Positioning with April Dunford cover image

Rethinking Marketing and Storytelling with Martina Lauchengco

Positioning with April Dunford

CHAPTER

Intro

April Dunford introduces Martina Lauchengco, known for her book 'Loved: How to Rethink Marketing for Tech Products', as they delve into the four core competencies of product marketing, offering insights from her experience working with startups and large companies.

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