Positioning with April Dunford cover image

Rethinking Marketing and Storytelling with Martina Lauchengco

Positioning with April Dunford

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Exploring Misunderstandings in Product Marketing and Management

Exploring the confusion surrounding product marketing and product management, emphasizing the need for a unified understanding to establish foundational work. The chapter introduces a framework comprising ambassador, strategist, storyteller, and evangelist roles for effective product marketing.

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