Positioning with April Dunford cover image

Rethinking Marketing and Storytelling with Martina Lauchengco

Positioning with April Dunford

CHAPTER

Fundamentals of Product Marketing

This chapter covers the essentials of product marketing such as connecting customer insights, creating go-to-market strategies, storytelling, and enabling others to share the product narrative. It discusses the evolution of technology in facilitating customer research and emphasizes the importance of understanding customer context at different stages of a company's growth.

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