Positioning with April Dunford cover image

Rethinking Marketing and Storytelling with Martina Lauchengco

Positioning with April Dunford

CHAPTER

Debating on Where Product Marketing Should Report

This chapter delves into the ongoing debate over whether product marketing should be placed under the product or marketing department in a company, emphasizing the crucial role of capable leadership in maximizing the potential of product marketing. Additionally, the speakers highlight the importance of highlighting successful women in the industry.

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