Positioning with April Dunford cover image

Rethinking Marketing and Storytelling with Martina Lauchengco

Positioning with April Dunford

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Debating on Where Product Marketing Should Report

This chapter delves into the ongoing debate over whether product marketing should be placed under the product or marketing department in a company, emphasizing the crucial role of capable leadership in maximizing the potential of product marketing. Additionally, the speakers highlight the importance of highlighting successful women in the industry.

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