Positioning with April Dunford cover image

Rethinking Marketing and Storytelling with Martina Lauchengco

Positioning with April Dunford

CHAPTER

Effective Positioning and Storytelling Strategies in Marketing

This chapter delves into the evolving nature of positioning in marketing, emphasizing the importance of understanding context and audience to craft compelling messaging that resonates. Discussions on utilizing storytelling frameworks like the hero's journey in pitches to investors, aligning company positioning with future goals for investor pitches, and the significance of collaborative efforts between product marketing, sales, and marketing teams are explored. Additionally, the chapter stresses the importance of testing and refining sales pitches before wider distribution and learning from successful sales reps to enhance overall effectiveness.

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