Positioning with April Dunford cover image

Rethinking Marketing and Storytelling with Martina Lauchengco

Positioning with April Dunford

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Importance of Win-Loss Analysis and Collaboration Between Product and Sales Teams

The chapter emphasizes the value of conducting win-loss analysis to gain insights into why deals are won or lost, requiring a deeper understanding beyond surface answers. It discusses the dynamics between product and sales teams, highlighting the significance of collaborating to develop effective tools and filtering valuable insights from sales feedback for product improvement.

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