A Big Picture Diagnostic: 5 Reasons Your Sales Team May Not Be Developing More New Business
Nov 25, 2024
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Discover the 'Buckets of Blame' framework to uncover obstacles hindering sales teams from generating new business. Explore the alarming fact that 86% of sales managers lack formal training, and learn why it’s vital to address this gap. Delve into cultural and management factors affecting performance, along with the importance of tailored training. Gain insights on proactive recruitment strategies to attract top talent, ensuring your team is set for success. Plus, hear about the power of individual business plans for salespeople.
Creating a high-performance sales culture requires leaders to foster accountability and focus while managing distractions effectively.
Proper training and support for sales managers are essential, as many lack the necessary preparation to transition from individual contributor to leader.
Deep dives
Creating a Winning Sales Culture
Developing a healthy, high-performance sales culture is crucial for sales leaders. This involves fostering an environment where accountability, focus, and effort are emphasized, thus aligning team activities with achieving sales goals. The podcast discusses the importance of having dedicated time for sales activities, urging leaders to encourage self-discipline among team members in order to drive results. Acknowledging distractions and managing time effectively can create a culture that prioritizes revenue generation.
Understanding Sales Management Responsibilities
Sales leaders play a pivotal role in guiding their teams effectively, yet many feel unprepared for the challenges of sales management. There is a shocking statistic indicating that a significant percentage of sales managers have not received any proper training for their roles, which can lead to ineffective leadership. The podcast emphasizes that transitioning from individual contributor to manager necessitates a profound shift in mindset and approach, highlighting the need for tailored training and support. Investing in the development of sales managers can yield substantial benefits for the entire team.
Identifying Buckets of Blame in Sales Challenges
When facing low sales performance, it is essential to conduct an introspective analysis to identify underlying issues, which are categorized into various 'buckets' of blame. Two key factors are highlighted: the lack of focus and distraction among salespeople, and inadequate sales skills or acumen. By dissecting where the failures lie—whether in effort and productivity or the necessary skills—sales leaders can properly target areas for improvement. Recognizing that multiple factors can contribute to sales challenges allows for a comprehensive and systematic approach to enhance performance.
The Role of DNA, Accountability, and Compensation
The discussion also emphasizes three critical management buckets: the DNA of the sales team, accountability practices, and compensation structures. Ensuring the right individuals occupy sales roles is vital, as misalignment can hinder performance and discourage staff. Moreover, accountability is fundamental to maintain focus and sales discipline, while compensation plans should be designed to motivate and incentivize sales efforts. Adjusting these factors can lead to a motivated and high-performing sales team, ultimately driving business success.
Episode 84 was inspired by a recent discovery meeting between Mike and a smaller company looking for his help to take their new business development game to a new level.
During the conversation, Mike shared his simple “Buckets of Blame” framework to help these executives get a big picture 30,000-foot view of five potential obstacles that may be preventing their sales team from bringing in new business at the desired rate – and to estimate the percentage of “blame” to attribute to each of the five buckets.
Take a listen to see which of these buckets might be preventing you (or your team) from winning MORE NEW SALES.
Mike wraps up the episode with a reminder to sales leaders about the power and value from having salespeople draft individual business plans for the coming year and points you to several valuable resources to help with that initiative.