The Sales Podcast With Wes Schaeffer, The Sales Whisperer® Persuasion Training // The 10 Commandments of Sales With Dr. Persuasion on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®
Jun 17, 2025
Yaniv Zaid, also known as Dr. Persuasion, is an expert in sales techniques and author of 'The 21st Century Sales Bible.' He shares crucial insights into the modern sales landscape, emphasizing authenticity and the evolving role of AI. Dive into the importance of social proof and pricing strategies that reflect true value. Zaid intriguingly parallels sales principles with religious texts, highlighting trust-building through personal authenticity. The conversation reveals techniques to understand client pain points and the art of effective communication.
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Episode notes
Sales Challenges Are Universal
- Yaniv Zaid delivered the same sales workshop in Vietnam, Israel, and New Jersey within one month.
- The questions and problems from audiences worldwide were exactly the same, showing sales issues are universal.
Authenticity Builds Trust
- Be authentic in sales today; people seek honesty including your failures.
- Being relatable like Batman, not Superman, builds trust because customers value human imperfection.
Use AI As A Tool Only
- Use AI as a tool, not a crutch; add human emotion and expertise to AI-generated content.
- AI cannot replace highly skilled professionals; becoming the best expert protects your value.
