Persuasion Training // The 10 Commandments of Sales With Dr. Persuasion on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®
The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
00:00
The Power of Authenticity in Sales
This chapter explores the significant impact of branding and perception on consumer choices, emphasizing the role of honesty in sales. It discusses the psychology behind consumer satisfaction linked to price and branding, while highlighting the need for transparency and authenticity to build trust. Moreover, the chapter illustrates practical strategies for effective communication and listening in sales, underscoring the importance of addressing clients' true pain points.
Transcript
Play full episode
