

#1255
Mentioned in 26 episodes
The 12-week year
Book • 2013
The 12 Week Year challenges the traditional annual goal-setting approach, which is often ineffective for many individuals and organizations.
The book introduces a 12-week execution cycle that captures the energy and urgency of year-end goals, avoiding the pitfalls of low productivity associated with annualized thinking.
It provides a step-by-step system to improve execution effectiveness, creating focus, clarity, and a sense of urgency to achieve more in a shorter period.
The book introduces a 12-week execution cycle that captures the energy and urgency of year-end goals, avoiding the pitfalls of low productivity associated with annualized thinking.
It provides a step-by-step system to improve execution effectiveness, creating focus, clarity, and a sense of urgency to achieve more in a shorter period.
Mentioned by

















Mentioned in 26 episodes
Mentioned by
Mike Schmitz in relation to goal-setting and the varying opinions surrounding the book.


141 snips
188: Feel Good Productivity by Ali Abdaal
Mentioned by Mike as an example of a book with a good idea but unnecessary length, leading to multiple versions for revenue.

106 snips
170: The Almanack of Naval Ravikant by Eric Jorgensen
Mentioned by Ian Koniak as a system for time management that helped him achieve significant success in sales.

52 snips
How to Close $10M+ Deals & Make $1M W-2 | Ian Koniak | Ep. 290 (Sell)
Mentioned by
David Sparks as the inspiration for the quarterly review system in his productivity field guide.


29 snips
727: The Productivity Field Guide
Recommended by Latasha James as a guide to discarding annualized thinking and breaking the year into 12-week quarters for better goal setting and achievement.

20 snips
How to Set & Achieve BIG Business Goals in 2025
Mentioned by Mike Schmitz in the context of goal setting and the importance of not being defined by accomplishments.

19 snips
130: Toxic Productivity
Mentioned by Mike Schmitz as a source of inspiration for his personal retreat process, focusing on shorter timeframes for achieving goals.

17 snips
143: Thinking Annually
Mentioned as the basis for a 12-month affiliate marketing plan.

13 snips
Your 12-Month Plan to Affiliate Marketing SUCCESS in 2025!