Open Market Rising from the Ashes of MediaMath with AdLib CEO Mike Hauptman
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Dec 11, 2024 Mike Hauptman, CEO and co-founder of AdLib, dives into the dramatic reinvention of his company after the collapse of MediaMath in 2023. He shares the emotional rollercoaster of the shutdown and how AdLib turned adversity into opportunity. Hauptman highlights the launch of Adlet, a revolutionary ad platform for mid-sized marketers, and emphasizes the importance of strong client communication during crises. The conversation also touches on modern visibility strategies for business leaders in ad tech, focusing on personal engagement and effective content marketing.
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MediaMath Shutdown Crisis
- Mike Hauptman received an email stating MediaMath would shut down, impacting AdLib's operations.
- He navigated the crisis by communicating transparently with clients and leveraging his network for support.
Transparency in Crises
- Be transparent with your customers during crises, even if the situation is outside your control.
- Trusting your customers with difficult information can strengthen relationships.
Repositioning Strategies
- Be nimble, fast, and visible to reposition your company and gain market share.
- Leverage founder-led marketing, create a strong content strategy, and network actively.