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Rising from the Ashes of MediaMath with AdLib CEO Mike Hauptman
Dec 11, 2024
Mike Hauptman, CEO and co-founder of AdLib, dives into the dramatic reinvention of his company after the collapse of MediaMath in 2023. He shares the emotional rollercoaster of the shutdown and how AdLib turned adversity into opportunity. Hauptman highlights the launch of Adlet, a revolutionary ad platform for mid-sized marketers, and emphasizes the importance of strong client communication during crises. The conversation also touches on modern visibility strategies for business leaders in ad tech, focusing on personal engagement and effective content marketing.
35:16
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Quick takeaways
- AdLib successfully pivoted following MediaMath's shutdown by maintaining transparent communication with clients, fostering loyalty despite the turmoil.
- The platform enhances accessibility for mid-sized marketers by simplifying DSP access, enabling efficient campaign management across multiple channels.
Deep dives
Innovative Access to DSPs
Adlib serves as a streamlined platform for mid-sized marketers looking to navigate the often complicated world of demand-side platforms (DSPs). Traditionally, access to premium DSPs required significant contracts and high spend minimums, which can be prohibitive for smaller agencies. Adlib simplifies this experience by offering a single user interface that connects users to all major DSPs without the usual barriers, allowing for easy campaign management across various channels such as CTV, mobile, and digital advertising. This approach not only enhances accessibility but also optimizes usability, enabling marketers to manage their campaigns more efficiently.
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