5min chapter

Open Market cover image

Rising from the Ashes of MediaMath with AdLib CEO Mike Hauptman

Open Market

CHAPTER

Strategic Brand Growth and Personal Engagement in AdTech

This chapter explores the strategic marketing efforts and rapid growth initiated by an AdLib founder after a pivotal event. It emphasizes the significance of a robust content strategy and direct engagement with influencers to enhance brand visibility while advocating for personal motivation and stepping out of comfort zones.

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