11min chapter

Open Market cover image

Rising from the Ashes of MediaMath with AdLib CEO Mike Hauptman

Open Market

CHAPTER

Navigating Modern Visibility for Business Leaders

This chapter explores the critical role of visibility and self-promotion for CEOs in the ad tech industry, highlighting a shift toward more open communication. It emphasizes the need for engagement on social media to connect with audiences and adapt marketing strategies to the evolving digital landscape.

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