7min chapter

Open Market cover image

Rising from the Ashes of MediaMath with AdLib CEO Mike Hauptman

Open Market

CHAPTER

Revolutionizing Ad Access with Adlet

This chapter discusses the creation of Adlet, a new advertising platform aimed at simplifying access to premium Demand-Side Platforms for mid-sized marketers. It highlights the founders' backgrounds in ad technology and the platform's ability to streamline campaign management across multiple channels.

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