3min chapter

Open Market cover image

Rising from the Ashes of MediaMath with AdLib CEO Mike Hauptman

Open Market

CHAPTER

Navigating the Storm Post-MediaMath Shutdown

This chapter explores the significant adaptations a company had to make following the abrupt collapse of its previous partner, MediaMath. It highlights the emotional and operational challenges faced during the transition as Adlib navigated new opportunities in the ad tech landscape.

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